Persuasion Influence emotional Intelligence and Unconscious Bias
Target Audience – This course is aimed at a wide range of clients as shown below:
Corporate Learning & Development Teams, seeking to enhance leadership, communication, and conflict resolution through experiential learning.
HR & Talent Development Professionals, using behavioural insights for recruitment, promotion, and leadership development.
Public Sector & Emergency Services including Police, NHS, Military, and Fire services, where emotional intelligence and bias awareness are critical in high-stress scenarios.
Education & Training Providers, Colleges, Universities, and Apprenticeships, aiming to build confidence and workplace readiness.
Customer Service & Sales Teams Professionals, who benefit from improved listening, objection handling, and emotional regulation.
Legal, Mediation, & Compliance Roles, where ethical persuasion and trust-building are essential for sensitive disclosures and negotiations.
Course Aim – To equip participants with the skills, mindset, and ethical frameworks to influence (not manipulate), others, by building trust, understanding emotional dynamics, and communicating with clarity and confidence, so they can lead, persuade, influence, negotiate, and collaborate more effectively.
Why it matters – Whether you’re calming a volatile situation, a manager leading change, or a student preparing for the workplace, the ability to influence with integrity is what turns knowledge into impact.
Course Content – This course translates the science behind how we can ethically influence and persuade others, to know, like and trust us, and how this can be applied in any situation
It is a highly interactive and fun course and involves scenarios that allow delegates to practice their new found skills in real-life settings under safe and controlled conditions
Persuasion and influence are powerful tools that can significantly benefit delegates in their roles, by improving their communication & negotiation skills
Delegates learn how to effectively articulate their ideas, making discussions more productive and impactful
They are tasked with negotiating positive outcomes in a range of scenarios to demonstrate their understanding and application of the knowledge taught
They are taught the benefits of ethical persuasion and the difference between influence and persuasion and when they can employ one or both.
Areas covered include reciprocity, primacy, recency, vulnerability, social-proofing, story-telling, bias, body language, authenticity and connection before content
Individual Benefits – Understanding influence, allows delegates to navigate complex relationships, ensuring smoother interactions with clients, colleagues, and decision-makers. They can build stronger connections and secure buy-in for their ideas
With this comes increased confidence & assertiveness for those new to or already in leadership and management positions
Delegates who develop persuasion skills feel more confident in expressing their viewpoints and advocating for their interests
This leads to greater personal and professional growth
Better Problem-Solving & Conflict Resolution
Influence enables delegates to mediate disputes and find solutions that benefit all parties. They can defuse tensions and create win-win scenarios
Organisational Benefits – Reduced Staff Turnover – Emotionally intelligent managers foster psychological safety, reducing burnout and attrition
Improved Recruitment Outcomes – Bias-aware hiring leads to fairer, more diverse teams with better long-term performance
Enhanced Public Trust – public and customer facing personnel trained in influence and empathy, improve customer and community relations
Higher Training Return On Investment – Role-play embeds learning more deeply than passive methods, leading to sustained behaviour change
Better Conflict Management – Teams equipped with persuasion and emotional intelligence resolve disputes faster and more constructively
